Raluca Radu is the Country Manager of ANSWEAR (the top online fashion retailer in Central and Eastern Europe) in Romaniasince its launch in the autumn of 2015. With an extensive experience of over 15years in digital strategies for online business and online marketing, Raluca is deeply involved in the education and growth of e-commerce in Romania, also being the Co-Organiser of GPeC –The Most Important E-Commerce Event in Romania. In her spare time, Raluca acts as both an e-commerce trainerand digital marketin traineras well as online strategy consultant, offering feedback and helping online businessesgrow. During her career, Raluca was responsible for the launch of the online classifieds leader OLX.ro on the Romanian market and the for the successful growth of team forming of other online projects, while she was Country Manager for Naspers Romania. A Computer Science graduate and mathematics aficionada, Raluca is convinced that logic and data is the basis of any effective business strategy.