Having over 8 years of experience in PR, mass-media and Social Media, and being the co-founder of the Overground Music agency, Iulia is currently working with artists such as byron, Robin and the Backstabbers, The Mono Jacks or Lucia. Her professional experience, studies in the field and attained skills further prove her knowledgeable approach towards relationships between artists, public and press, focusing on developing communication strategies as efficient and relevant to the current state of affairs in music.